ACER opens first exclusive mall in Shillong

ACER,the leading laptop and PC player in India, announced the expansion of its retail presence, with the inauguration of its exclusive retail mall in the name of “The Computer Store”, in Shillong, Meghalaya. The new store is located at G.S Road, Police Bazaar.
Acer has made remarkable achievements in terms of enhancing its retail presence across the country, all efforts to address the varied computing needs of its customers. Resembling all the other outlets, this outlet will also feature the company's entire gamut of Laptops, Desktops, Monitors and Tablets.
Mr. Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India, says, “Acer in the past few months has been focusing aggressively in the expansion of the retail stores, and we are more than happy to have opened 3 exclusive stores in the North-eastern Region. With presence in Agartala and Guwahati already, Shillong is an important market for us as well. This store is a testimony to our commitment to our consumers and an enhanced experience and the best quality products and service like always.”
The exclusive store launch in this region is a part of the company's constant efforts to provide its customers with an interactive and informative buying experience by investing in the gamut of training sales personnel, in-store merchandising, ranging of new high end models, sales enablement and attractive offers for its products.
As retail continues to be a key driver for Acer's future growth, the company is looking at opening more of such exclusive experience outlet this year to have a better penetration in the Indian market. The company has also developed robust plans focusing on marketing strategies, attractive pricing and a great shopping experience with an aim to enhance excitement, engagement and experiential purchase for the customer.