How an Entrepreneur can be a Game changer in the clustered IT and Consumer Electronics Space

Technology has taken the world of retail by storm and captivated the imagination of an entire generation of entrepreneurs, with various business and commercial models. The explosive growth in the last few years has already catapulted the biggest firms among these ventures past the billion-dollar territory.

You see these young inventors and pioneers and venture capitalists and you think, "now that's what I should be striving for."Well the reality is, most entrepreneurs aren't quite like that. Those stories are inspiring, but the vast majority of entrepreneurs - even young entrepreneurs - made it to where they are today by showing up every single day, learning basic skills, working hard and never quitting. One bite at a time, as they say.

Well, you're going to need to learn a few basic skills of your own in order to reach the world and make money in the process, so here are some specific skills that can help you do just that.

They key to a successful growth is flexibility- adapting your strategy to changing business conditions. Regardless of your industry, the marketplace changes all the time and you cannot afford to stick to the same plan from which your business grew. Reviewing and adjusting your business philosophy as captured in your business plan when necessary is the only way to meet and satisfy your customers' needs. Next, is the basic and the most important principle for an extraordinary entrepreneur is the Vision. You need to see your goals and success in your mind first if you plan on making them a reality. It works like a bridge where you are and where you want to reach. Also, he must be aware of the current market trends. This will enable him to think differently from other players in the market and will help him to come up with a unique product.

Today businesses are established to make money as quickly as possible and at the highest possible margins. But we should not forget the main parameter for the growth of a company which is its product, its quality. It is mandatory to maintain the quality of the products which will ultimately lead to customer satisfaction.  If your product becomes known for its shoddy construction - and due to the Internet, word travels fast - your overall sales will be quickly damaged. Modern consumers are likely to scout out opinions online before purchasing goods- wouldn’t you rather that they be greeted by a stream of favorable comments as opposed to a flood of angry ones?

It is important to understand how lucky we are, as entrepreneurs,to do what we love. When you are appreciative of what you have accomplished and then take a step back to see what you can do to give back, it gives you a feeling like no other.
As entrepreneurs, we tend to always have a full plate and feel that we can take on any task. In reality, if we keep adding to the already-full plate it is eventually going to collapse and create a mess. Hence it is very important to know your strength and work towards it to create an impact and be the master of your game.


- Mr. Gaurav Dureja , CEO, Ambrane India